apple iPhone Air
On-Device Creative Production & GEO Localization
On-device Explore app
Overview
Worked within Apple’s - Channel Online organization supporting the On-Device team, responsible for localized retail display experiences in Apple stores, as well as in the stores of global partners - including Costco, Amazon, Verizon, Best Buy, and others.
Supported production and localization workflows for on-device iPhone presentations shown in physical retail environments across 77 locales and 45 languages.
My Role
As part of the On-Device production team, I managed asset preparation, quality control, localization workflows, and production-ready exports for Apple retail presentation content displayed on in-store demo devices.
My work focused on:
Production design execution
GEO localization
PSD build production
Asset management
Quality assurance
Naming convention compliance
Cross-functional collaboration
Multi-language production workflows
The Workflow
1. FPO Asset Preparation
The process began with receiving FPO design PNG files from the Design team.
My responsibilities included:
Reviewing incoming assets against production specifications
Building structured PSD production files
Verifying sizing, layouts, and production requirements
Organizing files according to naming conventions
Creating PNG exports for validation
Performing internal QA checks and identifying missing or incorrect elements before delivery
After internal review, assets were sent back to the Design team for validation.
Design FPOs
2. Final Production & Validation
Once final assets were approved by Producers and the export files for final production by Design team, I prepared production-ready deliverables for deployment.
This included:
Updating existing PSD systems with final assets for US-EN locales
Integrating localized screens into hardware mockups
Applying Graphic Production (GP) tools and AI-assisted production workflows
Generating final exports
Performing detailed quality control reviews
Coordinating Design Validation and Content Validation stages across teams
Final approved assets were then delivered to development teams for implementation.
Final US-EN PNG exports
3. GEO Localization
A major part of the workflow involved adapting assets across 77 locales and approximately 45 languages while maintaining Apple’s visual consistency and production standards across global markets.
For each launch, Producers provided GEO localization matrices specifying the regions and languages needed asset support. Based on those requirements, I:
Built CSV files for GP Screen Replacement tools
Created large-scale multilingual exports across multiple locales
Managed localization-ready production files and asset organization
Conducted detailed localization QA reviews
Ensured visual consistency across all regions, languages, and formats
Helped streamline workflows and reduce manual production time
This process required strong attention to detail, proactive workflow management, and close collaboration across Production, Design, and GEO Localization teams to ensure assets were accurate, polished, and ready for global deployment.
AR-AE / Arabian
FR-CA / French
DE-DE / German
FR-CA / French
DE-DE / German
FR-CA / French
DE-DE / German
ZH-CN / China
GEO Alt PNG export
Key Contributions:
Supported global localization workflows across 77 locales
Maintained production quality across high-volume asset pipelines
Improved workflow efficiency through proactive export preparation
Identified production inconsistencies before deployment
Collaborated across Design, Production, Localization, and Development teams
Delivered production-ready assets under tight launch timelines